Google Ads managed for leads, not for clicks

We optimise toward cost per qualified enquiry. Impressions, click-through rate and quality score matter only insofar as they move that one number.

Where the money leaks

Most accounts we audit are paying for the wrong clicks

The same faults come up again and again. Conversion tracking either missing or double counting, so the algorithm optimises toward noise. Broad match with no negative keyword list, quietly funding searches for “free” and “jobs” and competitor names. One campaign carrying every product at one bid. Ads pointing at a homepage instead of a page about the thing that was searched for.

Fixing tracking alone usually moves cost per lead more than any bid tinkering, because until Google can see which clicks became enquiries, it is optimising blind.

We start every engagement with an audit, and we will show you the wasted spend in your own account before you commit to anything.

CPLThe only metric that matters

0%Markup on your ad spend

YouOwn the ads account

WeeklyOptimisation cycle

Campaign types

What we run, and when it makes sense

Search campaigns

The workhorse. Someone types the problem you solve and sees you. Tight ad groups, exact and phrase match discipline, and a negative list that grows weekly.

Performance Max

Powerful once tracking is clean, dangerous before it is. We run PMax with proper asset groups and brand exclusions, not as a set-and-forget budget drain.

Call-only campaigns

For businesses that close on the phone. The ad is a phone number, calls over a set duration count as conversions, and no landing page stands in the way.

WhatsApp lead campaigns

Enormously effective in India, where most buyers would rather message than fill a form. Click-to-WhatsApp with the conversation tracked as a conversion.

Remarketing

The cheapest leads in most accounts. Reaching people who already visited, segmented by what they looked at and how far they got.

Shopping

For e-commerce. Merchant Center feed hygiene, product-level bidding, and stopping your bestsellers from being outbid by your own low-margin lines.

Our approach

Tracking first. Always.

Audit

A full account review showing where spend is being wasted, in your account, before you commit.

Track

GA4, Google Tag Manager, call tracking and WhatsApp events configured and verified end to end.

Restructure

Campaigns rebuilt around intent, with negatives, ad extensions and landing pages that match the query.

Optimise

Weekly search term reviews, bid and budget shifts, ad testing, and a monthly report you can actually read.

Google Ads FAQ

What people ask before handing over a budget

What does Google Ads management cost?

Management starts at ₹11,999 a month, separate from your ad spend. Larger accounts are quoted on scope. We never take a percentage of media spend, because that quietly rewards us for spending more of your money rather than spending it well.

What should my ad budget be?

For most Indian service businesses, ₹20,000–₹50,000 a month is enough to gather meaningful data in a local market. Competitive national categories need considerably more. We would rather turn down a budget too small to learn anything than take it and report noise.

Who owns the Google Ads account?

You do. We work inside your account with manager access. If we part ways you keep the account, the history and the learning — nothing walks out of the door with us.

How quickly will I see leads?

Unlike SEO, ads produce traffic the day they go live. Meaningful leads usually appear within the first week or two, but the first month is largely a learning period. Judge the account on months two and three, once the data is real.

Do you also build the landing page?

Yes, and we usually insist on it. Sending paid traffic to a generic homepage is the fastest way to waste a budget. A dedicated page matching the search intent typically converts several times better.

Can you fix an account another agency ran?

That is most of our ads work. We audit what exists, keep whatever is genuinely performing, and rebuild the rest. You will see exactly what was changed and why, in writing.

Get a free Google Ads audit

Give us read access and we will show you exactly where the budget is leaking — whether or not you go on to work with us.

Request a Free Audit WhatsApp Us