What we have learned shipping apps, fixing broken SEO and managing ad budgets for Indian businesses since 2009. No fluff, no listicles for the sake of it.
Which features belong in version one of a business app, which can wait, and what each one quietly adds to the build. A practical scope guide for Indian businesses.
15 September 2026 · 6 min read
Read articleA decision framework based on what your app does and who maintains it, not on which framework has better marketing.
4 September 2026 · 10 min read
Read articleReal cost-per-click ranges by industry, what budget you need before the data means anything, and where accounts leak money.
3 September 2026 · 9 min read
Read articleA straight breakdown of what mobile app development actually costs in India, what drives the number up, and where quotes hide the real price.
2 September 2026 · 9 min read
Read articleWhy the map pack matters more than position one for local businesses, and the handful of things that decide who appears in it.
1 September 2026 · 10 min read
Read articleA field-by-field walkthrough of the single highest-return thing a local Indian business can do online, and it costs nothing.
30 August 2026 · 11 min read
Read articleHow PMax actually decides where to spend, why it wastes money in poorly tracked accounts, and how to run it properly.
28 August 2026 · 10 min read
Read articleBoth work. They work on different timescales and suit different businesses. Here is how to decide where your first rupee should go.
26 August 2026 · 8 min read
Read articleIndian buyers would rather message than fill a form. Here is how to run WhatsApp lead campaigns and track them properly.
24 August 2026 · 8 min read
Read articleThe faults we find in almost every audit, why Google punishes them, and how to check whether your own site has them.
19 August 2026 · 11 min read
Read articleAsk it directly. If it is a good question we will probably answer it here as well.